{"title":"We Belong Here","description":"","products":[{"product_id":"rich-fresh-wbh","title":"Rich Fresh - We Belong Here","description":"\u003cp\u003ePart of the We Belong campaign, the Rich Fresh Jersey reimagines one of football's most recognizable icons through the lens of contemporary culture. Rather than representing a nation, it represents a point of view. Each jersey in the collection invites a different creative voice to reinterpret the language of the beautiful game. Rich Fresh approaches the silhouette with his signature balance of precision and confidence. Tailored details meet authentic pitch references, while bold diagonal graphics, refined typography and elevated color choices blur the line between sport, fashion and personal expression. Constructed from premium 100% polyester jacquard, the jersey combines lightweight performance with elevated craftsmanship. Knitted rib finishes frame the silhouette, while flocked graphics and dimensional 3D print applications introduce texture and depth, giving the piece a refined finish from every angle. Built on Lotto's football heritage, the jersey celebrates the people shaping today's culture. It serves as a reminder that belonging isn't defined by borders. It's defined by creativity, community and the stories we choose to tell through what we wear. Part of the We Belong Here collection. Where football becomes a canvas for individual expression.\u003c\/p\u003e","brand":"Pure Cotton","offers":[{"title":"Multi \/ S","offer_id":49039145304315,"sku":"50989610826102","price":110.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ M","offer_id":49039185936635,"sku":"50989610826103","price":110.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ L","offer_id":49039185969403,"sku":"50989610826104","price":110.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ XL","offer_id":49039186002171,"sku":"50989610826105","price":110.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ XXL","offer_id":49039186034939,"sku":"50989610826106","price":110.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ 3XL","offer_id":49039186067707,"sku":"50989610826107","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0818\/5364\/5051\/files\/Frame7-RF.jpg?v=1783974332"},{"product_id":"king-saladeen-wbh","title":"King Saladeen - We Belong Here","description":"\u003cp class=\"MsoNormal\" style=\"margin-left: .4pt; line-height: normal; mso-pagination: none; border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes;\"\u003e\u003cspan style=\"font-size: 12.0pt; color: black;\"\u003eSaladeen x Lotto \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-top: 10.95pt; line-height: normal; mso-pagination: none; border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes;\"\u003e\u003cspan style=\"font-size: 12.0pt; color: black;\"\u003eWe Belong\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt;\"\u003e Here\u003cspan style=\"color: black;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-top: 10.95pt; line-height: normal; mso-pagination: none; border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes;\"\u003e\u003cspan style=\"font-size: 12.0pt; color: black;\"\u003eArtist Jersey \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -.15pt; line-height: 117%; mso-pagination: none; border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes; margin: 10.95pt .55pt .0001pt 0in;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 117%; color: black;\"\u003eArt has the power to transform the familiar into something entirely new. The Saladeen Jersey does exactly that, reimagining an iconic football silhouette through fearless color,\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003elayered expression, and contemporary culture. Created as part of the We Belong \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 117%;\"\u003eHere\u003cspan style=\"color: black;\"\u003e collection, the jersey celebrates the belief that football's greatest stories are written by the\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003epeople who shape it, both on and oC the pitch. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: .4pt; line-height: 117%; mso-pagination: none; border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes; margin: 8.8pt 5.1pt .0001pt 0in;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 117%; color: black;\"\u003eSaladeen approaches the silhouette with his signature visual language, mixing expressive\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003epaint strokes, layered color, hand-drawn marks, and raw graphic movement. His\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003einterpretation transforms the jersey into a wearable canvas where vibrant orange, blue,\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eyellow, and black tones collide with spontaneous gestures and personal symbolism. The\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eresult feels fearless and immediate, balancing the energy of street art with the heritage of\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003ethe beautiful game. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -.45pt; line-height: 117%; mso-pagination: none; border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes; margin: 8.8pt 0in .0001pt .55pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 117%; color: black;\"\u003eThe jersey features raglan sleeves that reinforce its authentic football roots while providing\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003ea dynamic canvas for Saladeen's artwork. An embossed 3D execution of his iconic JP\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eMoney Bear mascot anchors the design, complemented by puC print treatments on his\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003esignature and star motifs for added depth and texture. His personal mantra, \"Create.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eMotivate. Inspire.\", together with a significant commemorative date woven into the design,\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eadds a deeply personal layer to the piece. Every material, finish, and graphic element has\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003ebeen thoughtfully selected to celebrate the intersection of football performance and\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003econtemporary artistic expression. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"line-height: normal; mso-pagination: none; border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes; margin: 8.8pt 0in .0001pt 1.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; color: black;\"\u003ePart of the We Belong Here collection. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-top: 10.95pt; line-height: normal; mso-pagination: none; border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes;\"\u003e\u003cspan style=\"font-size: 12.0pt; color: black;\"\u003eWhere football becomes a canvas, and every collaborator leaves their mark.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure Cotton","offers":[{"title":"Multi \/ S","offer_id":49039145894139,"sku":"50949610826102","price":125.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ M","offer_id":49039211430139,"sku":"50949610826103","price":125.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ L","offer_id":49039211462907,"sku":"50949610826104","price":125.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ XL","offer_id":49039211495675,"sku":"50949610826105","price":125.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ XXL","offer_id":49039211528443,"sku":"50949610826106","price":125.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ 3XL","offer_id":49039211561211,"sku":"50949610826107","price":125.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0818\/5364\/5051\/files\/Lotto_WeAreOne_Models_00121_2_612c5ec8-ab54-425e-bbb1-592dd9740445.jpg?v=1784197177"},{"product_id":"julia-brevetti-wbh","title":"Julia Brevetti - We Belong Here","description":"\u003cp\u003eEvery artist sees the game differently. The Julia Brevetti Jersey captures that perspective, transforming an iconic football silhouette into a vibrant composition where culture, identity, and creativity intersect. Created as part of the We Belong Here collection, the jersey celebrates the belief that football's greatest stories are written by the people who shape it, both on and off the pitch. Julia Brevetti approaches the silhouette with her signature blend of realism and pop art, balancing nostalgia with bold color, geometric repetition, and expressive movement. Reimagining Canada's iconic maple leaf through layered forms, fragmented square patterns, and vibrant composition, she creates a jersey that feels both familiar and unexpected. Every detail reflects her belief that identity is shaped through creativity, personal expression, and the perspectives we share. Constructed from 100% jacquard polyester, the jersey features an engineered square-knit texture inspired by Julia's signature geometric compositions, complemented by a contrasting body color that amplifies the layered artwork. Raised multi-textured print applications create depth and visual movement throughout the design, allowing each graphic element to stand apart while working together as a unified composition. Every material and finish has been thoughtfully selected to reinforce the intersection of football performance and contemporary artistic expression. Part of the We Belong Here collection. Where football becomes a canvas, and every collaborator leaves their mark.\u003c\/p\u003e","brand":"Pure Cotton","offers":[{"title":"Multi \/ S","offer_id":49039146287355,"sku":"50889610826102","price":125.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ M","offer_id":49039186100475,"sku":"50889610826103","price":125.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ L","offer_id":49039186133243,"sku":"50889610826104","price":125.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ XL","offer_id":49039186166011,"sku":"50889610826105","price":125.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ XXL","offer_id":49039186198779,"sku":"50889610826106","price":125.0,"currency_code":"CAD","in_stock":true},{"title":"Multi \/ 3XL","offer_id":49039186231547,"sku":"50889610826107","price":125.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0818\/5364\/5051\/files\/Lotto_WeAreOne_Models_00126__1_11c23563-1d27-4eb7-ac21-ba91dffb3190.jpg?v=1783974327"}],"url":"https:\/\/shoplottosport.ca\/collections\/we-belong-here.oembed","provider":"Lotto Sport Canada","version":"1.0","type":"link"}