LOTTO LANDSCAPE
3 Pillars of the Lotto Brand
ITALIAN
A key differentiator for our brand. Italy is seen as one of the epicenters of global football in particular. As a nation it is also synonymous with quality manufacturing of shoes and fashion. Italian flair!
HERITAGE
We have been here for decades. This is not a recent start up. This is a brand that has been developing the best in sports for the most demanding markets for over 50 years.
PERFORMANCE
We develop products and solutions that make people believe in themselves and their abilities. These are performance grade products. They are for players that hunger to bring out their best.
LOTTO LOGO
IDENTITY
Inspiration and origin of the symbol.
HISTORY OF THE LOGO
Today
2004
1999
1977
1973
Our Story
1970s
In June 1973, Lotto made it debut as a sports footwear manufacturer founded by the Caberlotto brothers, after selling the Caber ski boot brand to Spalding
THE FIRST
TENNIS PRODUCT
Lotto establishes itself as the leading tennis footwear brand
Leather Upper
Colored Detail
Box Sole
John
Newcombe
Lotto joins forces with world-class athlete John Newcombe, heralding a remarkable era in sports where product synergizes with icons.
Innovation
Lotto continues to innovate the tennis shoe by introducing EVA inserts, popularized by Argentine tennis star Jose Luis Clerc.
Quality meets
comfort
Lotto further evolves the tennis shoe by introducing the Competition – a revolutionary, light, flexible and cushioned shoe by Marc Saddler, an innovative and disruptive designer.
1980s
CATEGORY EXPANSION
CATEGORY EXPANSION
The introduction of Lotto performance sportswear opens the door to new opportunities within the sports industry inclusive of Volleyball, Basketball, and Track & Field.
CATEGORY EXPANSION
CATEGORY EXPANSION
The introduction of Lotto performance sportswear opens the door to new opportunities within the sports industry inclusive of Volleyball, Basketball, and Track & Field.
Aerobic Shoes
Aerobic Shoes
Lotto partners with Jacky Sorensren, the American founder of the aerobic exercise craze, to launch the signature “Jacki” aerobic shoe.
Aerobic Shoes
Aerobic Shoes
Lotto partners with Jacky Sorensren, the American founder of the aerobic exercise craze, to launch the signature “Jacki” aerobic shoe.
Fashion Launch
Fashion Launch
Lotto launches activewear to coordinate with its footwear which later will become a category driver for the brand.
LOTTO
ENTERS
THE
SOCCER
MARKETLOTTO ENTERS
THE SOCCER
MARKET
Lotto debuts the Stadio OG soccer boot which later evolves with a plastic shell construction.
LOTTO’S
PRESENCE
IN THE
SOCCER
WORLD
GROWS
LOTTO’S
PRESENCE
IN THE
SOCCER
WORLD
GROWS
Dino Zoff
Dino Zoff
1982 World Cup Champion, Dino Zoff, captain of the Italian national team.
Ruud Gullit
Ruud Gullit
Dutch football star, Ruud Gullit is widely regarded as one of the greatest players of all time.
1990s
TENNIS CHAMPIONS IN THE 90’S
TENNIS CHAMPIONS IN THE 90’S
▲ ▼ Boris Becker
▲ ▼ Boris Becker
▲ ▼ Martina Navratilova
▲ ▼ Martina Navratilova
LOTTO STADIO
LOTTO STADIO
The highly popular Stadio boot makes its first appearance at the World Cup in 1990. The now iconic green reflective logo debuts
Ciriano Zanon
Ciriano Zanon
The Lotto fashion apparel category continues to grow under the creative direction of Ciriano Zanon, who collaborated with the brand for more than 15 years.
LOTTO
PERFORMANCE
STYLE
LOTTO
PERFORMANCE
STYLE
The impact of Ciriano Zanon’s creative direction, as exemplified by the Lotto athletes of the 1990’s
2000s
LOTTO ZHERO GRAVITY
LOTTO ZHERO GRAVITY
Lotto was well ahead of the game back in 2006 with the Zhero Gravity silo – the world’s first laceless soccer boot
LOTTO
LEGGENDA
LOTTO
LEGGENDA
Lotto launches Leggenda, in collaboration with world-renowned footballer Luca Toni, a cross-category brand extension dedicated to fashion lovers who enjoy an innovative and contemporary lifestyle
LOTTO
LEGGENDA
LOTTO
LEGGENDA
Lotto launches Leggenda, in collaboration with world-renowned footballer Luca Toni, a cross-category brand extension dedicated to fashion lovers who enjoy an innovative and contemporary lifestyle
2010s
MIRAGE
LAUNCH
MIRAGE
LAUNCH
A light and flexible tennis shoe, the MIRAGE was designed with SYNPULSE technology for fast players with a need for reactivity
RUNNING
SHOE
DEBUT
RUNNING
SHOE
DEBUT
The VOLATA, the first running shoe created by Lotto, capitalized on the SYNPULSE energy return technology
RAPTOR
LAUNCH
RAPTOR
LAUNCH
Designed for endurance players, the RAPTOR provides cushioning, stability, and fatigue reduction with SYNPULSE technology
2020s
CELEBRATING 50 ANNIVERSARY
CELEBRATING 50 ANNIVERSARY
3 GLOBAL EXCLUSIVE DROPS
3 GLOBAL EXCLUSIVE DROPS
1
STADIO OG GOLD 50YRS
2
STADIO OG 50 ICONS
3
ZHERO GRAVITY OG 50YRS